GMV-based pricing tiers penalize growth. The platform lags behind Shopify in app ecosystem size, theme quality, and third-party integrations.
Shopify powers over 1.7 million merchants with fast storefronts, native payments, subscriptions, and an app ecosystem that handles everything from inventory to international selling.
Lemon Squeezy acts as the merchant of record so you never have to think about global VAT, sales tax, or payment compliance again. Sell digital products, SaaS subscriptions, and license keys with a setup that takes minutes, not weeks. Built by indie developers for indie developers — and acquired by Stripe in 2024.
WooCommerce is a free, open-source e-commerce plugin for WordPress that powers 39% of all online stores. Its massive extension library, full code ownership, and flexibility make it the default choice for businesses that want full control over their store without platform fees eating into margins. Backed by Automattic.
Wix eCommerce lets anyone build a professional online store with drag-and-drop simplicity, AI-assisted design, and built-in marketing tools. Includes product management, multi-channel selling on Instagram, Facebook, and eBay, plus automated abandoned cart recovery. The fastest way to launch a store if design flexibility matters more than advanced features.
Squarespace Commerce combines award-winning website design with a full-featured e-commerce backend — product pages, subscriptions, digital downloads, appointment bookings, and email marketing all in one. No transaction fees on higher plans and native integration with Instagram Shopping make it ideal for design-forward brands.
Adobe Commerce (formerly Magento) is a fully customizable enterprise e-commerce platform supporting complex product catalogs, multi-store architectures, B2B quoting, and global storefronts at scale. Deep integration with Adobe Experience Cloud gives marketing and commerce teams unified customer data and personalization capabilities.
Ecwid lets you embed a full-featured online store into any existing website, social profile, or marketplace without rebuilding anything. Sell on Facebook, Instagram, Amazon, and your own site simultaneously from one inventory. The free plan covers up to 10 products, making it the gentlest on-ramp to multi-channel selling.