A February 2025 pricing change raised costs up to 25% overnight, charging based on 'active profiles' rather than contacts. Interface complexity increases every release.
Omnisend is a multichannel marketing automation platform with email, SMS, and push notifications in one place. Up to 43% cheaper than Klaviyo with faster setup and 24/7 support.
Beehiiv is a creator-first newsletter platform with built-in monetization, referral programs, subscriber segmentation, and a native ad network. Founded by ex-Morning Brew engineers who knew exactly what newsletter operators actually need. Scales from your first 100 subscribers to millions without ever charging per-contact.
Brevo (formerly Sendinblue) charges by email volume rather than contact list size — a fundamental pricing shift that makes it 40–60% cheaper than Klaviyo for high-volume senders. Combines email, SMS, WhatsApp, CRM, and transactional email in one platform. Free plan includes 300 emails per day with no contact limit.
Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators — bloggers, YouTubers, course sellers, and indie makers — with visual automation, commerce tools, and subscriber segmentation built around how creators actually work. The creator network feature helps you grow your list through newsletter recommendations.
MailerLite strips away complexity to deliver a clean drag-and-drop editor, automation builder, landing pages, and pop-ups in one affordable package. The free plan covers 1,000 subscribers and 12,000 emails per month — genuinely useful for early-stage businesses. Consistently rated the best value email marketing tool on G2.
Ghost is an open-source publishing platform combining a fast, SEO-optimised blog with native newsletter delivery and paid membership tools. No third-party apps needed — publish content, send it to subscribers, and charge for premium access all from one dashboard. Ghost takes 0% of revenue versus Substack's 10%.
Loops is a modern email platform built specifically for SaaS companies — not newsletters, not e-commerce blasts, but transactional emails, onboarding sequences, and lifecycle campaigns that react to what users do in your app. Event-triggered emails, Loops Forms, and a visual journey builder replace the franken-stacks most SaaS teams cobble together.