1B2B vs B2C fit: Slack-connected support for SaaS customers vs high-volume ticket triage for consumers
2AI ticket deflection: modern tools resolve 30–60% of tickets automatically — ask for the real numbers
3Knowledge base quality: good self-service articles reduce ticket volume more than any other lever
4Omnichannel coverage: email, chat, phone, and social in a unified inbox
5Reporting depth: SLA tracking, CSAT scores, and agent performance metrics you can act on