Marketing

Best Klaviyo Alternatives for Email & SMS Marketing 2026

Klaviyo's February 2025 pricing change — charging for 'active profiles' including unsubscribed contacts — caused a wave of brands to reconsider their email stack. That repricing opened the door for alternatives that are often 40–60% cheaper at the same contact count, with comparable automation capabilities and none of the surprise billing.

7
tools reviewed
4
comparisons

7 Marketing tools, ranked

Sorted by rating. Featured tools are sponsored.

Featured
Beehiiv
Beehiiv
Replaces Klaviyo, Mailchimp

The newsletter platform built for growth.

★★★★★4.6
Free up to 2,500 subscribers, paid from $39/mo
Featured
Loops
Loops
Replaces Klaviyo, Mailchimp

Email for SaaS. Simple, fast, actually modern.

★★★★★4.6
Free up to 2,000 contacts, paid from $49/mo
📨
Omnisend
Replaces Klaviyo, Mailchimp

Email & SMS marketing built for ecommerce.

★★★★☆4.4
Free plan available, paid from $16/mo
MailerLite
MailerLite
Replaces Klaviyo, Mailchimp

Email marketing that's actually simple.

★★★★☆4.4
Free up to 1,000 subscribers, paid from $9/mo
Ghost
Ghost
Replaces Klaviyo, Mailchimp

Open-source publishing with built-in memberships.

★★★★☆4.4
From $9/mo (hosted) or free to self-host
Brevo
Brevo
Replaces Klaviyo, Mailchimp

Email and SMS marketing priced by sends, not contacts.

★★★★☆4.2
Free plan, paid from $9/mo
Kit
Kit
Replaces Klaviyo, Mailchimp

Email marketing built for creators who sell.

★★★★☆4.2
Free up to 10,000 subscribers, paid from $25/mo

What to look for in Marketing software

1
Pricing model: per-contact vs per-send — the model matters more than the headline number
2
Shopify integration depth: for e-commerce, real-time order and browse data in your segments is critical
3
Automation builder quality: visual flow builders with conditional splits and time delays
4
List hygiene tools: automatic suppression of bounces and unengaged subscribers
5
SMS capability: native SMS in the same platform avoids managing a separate tool

Head-to-head comparisons

See how each tool stacks up against the market leader.

Frequently asked questions

What is the best Klaviyo alternative for small e-commerce brands?+
Omnisend is the top alternative for Shopify stores — up to 43% cheaper than Klaviyo at the same contact count, with native SMS and excellent e-commerce automation templates out of the box.
What email platform is best for newsletter creators?+
Beehiiv is purpose-built for newsletter operators — built by ex-Morning Brew engineers with native monetization, a referral program, and an ad network. Kit (formerly ConvertKit) is the alternative for creators who also sell courses or digital products.
Is Brevo cheaper than Mailchimp?+
Yes — Brevo prices by emails sent rather than contacts stored, which makes it significantly cheaper for brands with large lists but moderate send frequency.
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