Ghost

Marketing · Replaces Klaviyo, Mailchimp

Ghost is an open-source publishing platform combining a fast, SEO-optimised blog with native newsletter delivery and paid membership tools. No third-party apps needed — publish content, send it to subscribers, and charge for premium access all from one dashboard. Ghost takes 0% of revenue versus Substack's 10%.

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Images

ghost.org

Who it replaces

Klaviyo

✗Complex onboarding

✗High licensing cost

✗Rigid workflows

Ghost

✓Quick setup & onboarding

✓Transparent, modern pricing

✓Flexible & built for teams

Mailchimp

✗Complex onboarding

✗High licensing cost

✗Rigid workflows

Ghost

✓Quick setup & onboarding

✓Transparent, modern pricing

✓Flexible & built for teams

How does it compare?

See Ghost side by side with the tools it replaces.

Best For

Independent journalists, newsletter creators, and media brands wanting full ownership

Reviews

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