Marketing

Brevo vs Klaviyo

An honest breakdown of both tools — features, pricing, and who each one is actually built for.

Brevo
Brevo
CHALLENGER

Email and SMS marketing priced by sends, not contacts.

★★★★☆4.2 / 5 (5 ratings)
Pricing
Free plan, paid from $9/mo
Klaviyo
Klaviyo
INCUMBENT

Best-in-class e-commerce email marketing — at a rising price.

Pricing
From $45/mo (up to 1,001 contacts)
Why teams leave Klaviyo

A February 2025 pricing change raised costs up to 25% overnight, charging based on 'active profiles' rather than contacts. Interface complexity increases every release.

Feature Comparison

Brevo
Klaviyo
✓Shopify deep integration: browse abandonment, CLV, churn prediction
✓Visual flow builder for automated sequences
✓Advanced segmentation with 200+ data properties
✓SMS marketing with compliance tools
✓A/B testing for subject lines and content
✓Revenue attribution and campaign analytics

Pros & Cons

✓ Brevo strengths

Brevo (formerly Sendinblue) charges by email volume rather than contact list size — a fundamental pricing shift that makes it 40–60% cheaper than Klaviyo for high-volume senders. Combines email, SMS, WhatsApp, CRM, and transactional email in one platform. Free plan includes 300 emails per day with no contact limit.

Target user

E-commerce brands and B2B companies with large contact lists tired of paying per-contact

✓ Klaviyo strengths
✓Deepest Shopify integration with real-time data sync
✓Predictive analytics for CLV and churn risk
✓Native SMS + email in one unified platform
✓Industry benchmark data to compare your metrics
✗ Klaviyo weaknesses
✗Feb 2025 pricing change raised costs up to 25% overnight
✗Charges for 'active profiles' including unsubscribed contacts
✗$400+/mo for 50K contacts — expensive at scale
✗Interface grows more complex with every release

Who Should Use Each?

Choose Brevo if…

E-commerce brands and B2B companies with large contact lists tired of paying per-contact

Choose Klaviyo if…

High-revenue Shopify stores where Klaviyo's data depth justifies the cost

The Verdict

Brevo is built for e-commerce brands and b2b companies with large contact lists tired of paying per-contact. Klaviyo remains the go-to for high-revenue shopify stores where klaviyo's data depth justifies the cost. If you're evaluating both, the question is whether you need Klaviyo's depth and ecosystem — or whether you'd rather pay less, move faster, and use a tool your team will actually enjoy.

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