Email marketing that's actually simple.
Best-in-class e-commerce email marketing — at a rising price.
A February 2025 pricing change raised costs up to 25% overnight, charging based on 'active profiles' rather than contacts. Interface complexity increases every release.
Feature Comparison
Pros & Cons
MailerLite strips away complexity to deliver a clean drag-and-drop editor, automation builder, landing pages, and pop-ups in one affordable package. The free plan covers 1,000 subscribers and 12,000 emails per month — genuinely useful for early-stage businesses. Consistently rated the best value email marketing tool on G2.
Small businesses and startups launching their first email marketing program
Who Should Use Each?
Small businesses and startups launching their first email marketing program
High-revenue Shopify stores where Klaviyo's data depth justifies the cost
MailerLite is built for small businesses and startups launching their first email marketing program. Klaviyo remains the go-to for high-revenue shopify stores where klaviyo's data depth justifies the cost. If you're evaluating both, the question is whether you need Klaviyo's depth and ecosystem — or whether you'd rather pay less, move faster, and use a tool your team will actually enjoy.