Marketing

Omnisend vs Klaviyo

An honest breakdown of both tools — features, pricing, and who each one is actually built for.

Omnisend
Omnisend
CHALLENGER

Email & SMS marketing built for ecommerce.

★★★★½4.4 / 5 (5 ratings)
Pricing
Free plan available, paid from $16/mo
Klaviyo
Klaviyo
INCUMBENT

Best-in-class e-commerce email marketing — at a rising price.

Pricing
From $45/mo (up to 1,001 contacts)
Why teams leave Klaviyo

A February 2025 pricing change raised costs up to 25% overnight, charging based on 'active profiles' rather than contacts. Interface complexity increases every release.

Feature Comparison

Omnisend
Klaviyo
✓Email, SMS & push notifications in one platform
✓Shopify deep integration: browse abandonment, CLV, churn prediction
✓Up to 43% cheaper than Klaviyo
✓Visual flow builder for automated sequences
✓Pre-built ecommerce automation workflows
✓Advanced segmentation with 200+ data properties
✓250+ email templates
✓SMS marketing with compliance tools
✓Shopify, WooCommerce & BigCommerce native apps
✓A/B testing for subject lines and content
✓24/7 customer support
✓Revenue attribution and campaign analytics

Pros & Cons

✓ Omnisend strengths

Omnisend is a multichannel marketing automation platform with email, SMS, and push notifications in one place. Up to 43% cheaper than Klaviyo with faster setup and 24/7 support.

Target user

Small to mid-sized ecommerce brands on Shopify, WooCommerce, and BigCommerce

✓ Klaviyo strengths
✓Deepest Shopify integration with real-time data sync
✓Predictive analytics for CLV and churn risk
✓Native SMS + email in one unified platform
✓Industry benchmark data to compare your metrics
✗ Klaviyo weaknesses
✗Feb 2025 pricing change raised costs up to 25% overnight
✗Charges for 'active profiles' including unsubscribed contacts
✗$400+/mo for 50K contacts — expensive at scale
✗Interface grows more complex with every release

Who Should Use Each?

Choose Omnisend if…

Small to mid-sized ecommerce brands on Shopify, WooCommerce, and BigCommerce

Choose Klaviyo if…

High-revenue Shopify stores where Klaviyo's data depth justifies the cost

The Verdict

Omnisend is built for small to mid-sized ecommerce brands on shopify, woocommerce, and bigcommerce. Klaviyo remains the go-to for high-revenue shopify stores where klaviyo's data depth justifies the cost. If you're evaluating both, the question is whether you need Klaviyo's depth and ecosystem — or whether you'd rather pay less, move faster, and use a tool your team will actually enjoy.

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