Beautiful online stores, no developer required.
Enterprise e-commerce with headless power — and GMV-based pricing.
GMV-based pricing tiers penalize growth. The platform lags behind Shopify in app ecosystem size, theme quality, and third-party integrations.
Feature Comparison
Pros & Cons
Wix eCommerce lets anyone build a professional online store with drag-and-drop simplicity, AI-assisted design, and built-in marketing tools. Includes product management, multi-channel selling on Instagram, Facebook, and eBay, plus automated abandoned cart recovery. The fastest way to launch a store if design flexibility matters more than advanced features.
Small businesses and solopreneurs who want a beautiful store without touching code
Who Should Use Each?
Small businesses and solopreneurs who want a beautiful store without touching code
Mid-market and enterprise retailers needing B2B, multi-storefront, or headless architecture
Wix eCommerce is built for small businesses and solopreneurs who want a beautiful store without touching code. BigCommerce remains the go-to for mid-market and enterprise retailers needing b2b, multi-storefront, or headless architecture. If you're evaluating both, the question is whether you need BigCommerce's depth and ecosystem — or whether you'd rather pay less, move faster, and use a tool your team will actually enjoy.